Smart Content is a new term that applies to what we used to call the “digital” supply chain and how machines/data/artificial intelligence will impact business processes moving forward.

Smart Content is technology and data integrated into the content itself.

It’s how data, metadata and identifiers are being embedded; how tracking and recognition software are being written and coded; howstorage and archives are using new tools to become auto-recognized, logged and classified; and how our industry will utilize and store the tremendous amount of user feedback, once our media & entertainment products have been delivered into the consumer’s devices/living rooms/ ecosystems.

Smart Content enables companies to leverage new content intelligence tools to streamline their productions and supply chains, while gaining unprecedented marketing data and analytics about how their content is being consumed.

The Smart Content Council meets regularly to share best practices, evaluate emerging technologies and collaborate to accelerate the pace of transformation in our industry.