GrayMeta, Bitmax Tackle Importance of Supply Chain Metadata
In another of its “Metadata Matters” series of one-on-one interviews, intelligent metadata firm GrayMeta sits down with partner company Bitmax — a specialist in digital distribution and content and VOD aggregation — to discuss the importance of metadata at the consumer end of the supply chain.
In the interview — “Driving Personalization and Monetization” — Matthew Eaton, managing director, EMEA, for GrayMeta, and Jim Riley, CRO of Bitmax, look at how enriched metadata is critical for personalization and recommendation engines, how metadata has changed over the years, and discuss the challenges of delivering metadata based on complexity, variety and tight timescales. The pair also share insights on the different types of metadata that need to be combined, including editorial, technical and rights metadata.
To access the full interview, click here. To access the complete collection of GrayMeta’s “Metadata Matters” podcast episodes, click here.