Metadata

In the latest of its “Metadata Matters” podcast series, GrayMeta chats with James Whitebread, chief digital officer at Masstech Innovations, to discuss the state of hybrid cloud-based storage and asset lifecycle management solutions for the media and entertainment industry.

The interview sees Matthew Eaton, managing director of EMEA for GrayMeta, walk Whitebread through how the concept of industrializing the content supply chain has changed in many ways, but remains constant in others, and how there’s a need for time-based enriched metadata to drive content discovery to repurpose and maximize libraries.