Gracenote Expands Analytics Capabilities with Launch of Audience Predict
Gracenote, the content solutions arm of Nielsen, has debuted a new content analytics tool that forecasts potential future entertainment programming performance, using a combination of content metadata, syndicated Nielsen audience measurement data and advanced machine learning technology.
The new offering, Audience Predict, is geared toward content owners and distributors, providing them with predictive insights to make strategic decisions for maximizing return on programming investments.
Audience Predict analyzes relationships between streaming service or network distribution outlets and anticipated potential program performance utilizing proprietary viewership data. Forecasts include potential audience size, composition, reach, and viewing minutes under different distribution scenarios, all by considering program genre and drop patterns for streaming content or airdate, airtime, and lead-in for linear content. Using machine learning, the model will iteratively improve and can be trained to output new program performance metrics based on customer needs.
The solution enables data-driven decision-making on program acquisitions, renewals, or cancellations for streaming and linear content distributors.
“The media ecosystem primarily associates Gracenote with advanced search and content discovery enabling TV providers to connect viewers to programming, but our industry-leading entertainment metadata and IDs have equally strong applications powering new analytics which inform smarter business decisions,” said Simon Adams, chief product officer for Gracenote. “By helping the content community see into the future around program performance today, we’re helping them solve one of the most vexing issues they face – distribution complexity. This expands our larger Content Analytics offerings which help the entire media industry make more informed decisions.”
Audience Predict is paired with Inclusion Analytics in Gracenote’s Content Analytics suite of offerings geared toward the entertainment industry in order to inform business decisions on what to produce, whom to cast and where to place programming to maximize audience reach and return on investment. For more information click here gracenote.com.