Connections

In the constantly expanding content marketplace, it is imperative that professional creatives deliver their assets to the public as quickly as possible.

Lightning-fast internet speeds, modern technologies and Web3 concepts are streamlining workflows, despite the files’ massive sizes.

Alteon used the breakout session “A Faster Way to Move Media” at the Smart Content Summit in Los Angeles on March 10 to spotlight how the company’s cloud service is making all this possible.

“With Alteon Cloud, basically, content creators now have access to enterprise tools that were once only available to enterprise companies, according to Taylor Donohue, VP of product at Alteon.

The tools that Alteon is making available to content creators will “make it easier to collaborate share, upload and edit – all from one universal space,” the company says at its website.

Specifically, Alteon enables customers to simplify their workflows by “reducing the number of applications, logins and devices needed to get work done,” according to the company. Using its free extension for Adobe Premiere Pro, “editors can work more efficiently and deliver results faster,” and  “assets are held under the highest security standards, with full encryption protecting all user data,” according to the company.

“When it comes to handling media, how many different platforms can you think of that you use to finish an entire production workflow?” Donohue asked rhetorically.

“There’s a million platforms out there,” she said, pointing as examples to Dropbox, Google Drive and YouTube. We also send email files “back and forth” all the time, she said.

“What Alteon does is it eliminates the need for all of those subscriptions and it allows content creators to just have one subscription [and] do everything under one ecosystem, with Alteon,” she explained.

“One of the biggest headaches plaguing creators today is moving media,” she said, adding: “Many production companies are actually still… shipping physical hard drives all around the world after a shoot is finished. So an editor isn’t finishing [an] edit until days after a shoot wraps.”

Alteon offers four different ingest methods: basic web upload, creating “proxies upon ingest;” using Alteon desktop application; requesting uploads from anywhere in the world without an Alteon account; and camera to cloud, part of a partnership with Teradek, she said.

“This is just the tip of the iceberg with Alteon,” she went on to say, noting her company also offers advance search, tagging and archive storage capabilities.

“Very soon, we will be offering publishing,” she said.

Using the new Alteon Publisher, “we will be able to publish smart contracts” and non-fungible tokens (NFTs) directly from Alteon Cloud, she added.

Integrating with the blockchain on Alteon will be offered and there will be a “permanent record on our blockchain,” she disclosed.

To view the presentation, click here.

The 2022 Smart Content Summit event was held in conjunction with the EIDR Annual Participant Meeting (EIDR APM), and was presented by Whip Media. The event was produced by MESA, in association with the Smart Content Council and EIDR, with sponsorship by BeBanjo, Signiant, Qumulo, Adio, Alteon, Digital Nirvana, Slalom and Rightsline.