Exclusives

Video has become the fastest way to connect with followers, fans and everyone else around the world by posting to social media networks, according to Adobe.

“We know nowadays collaboration and remote collaboration is a factor for everyone,” Karina Anglada, strategic development manager for Adobe Pro Video, said July 19, during the latest webinar in the “Adobe Pro Video: Meet the Makers” series, this time on social media video workflows, which provided viewers with a look at how one pro makes use of Adobe software.

“And it’s challenging, right?” she noted. However, “when we’re not all in the same place, our products,” including Frame.io, “helps bring that all together,” she said.

During the webinar, Taylor Gilkeson, managing producer for the Los Angeles Rams, shared how his team goes from live feed to edited reel to social channels using Adobe’s Frame.io and Premiere Pro.

Anglada pointed out that she joined Adobe in August after over 10 years working in the sports production world, “doing lots of editing.”

Before introducing Gilkeson, Anglada told viewers they would be hearing about his process using Premiere Pro to edit footage and Frame.io “not just for reviewing edits but distributing finished assets to other teams and partners.”

Anglada briefly walked viewers through Frame.io so they could “get a sense of what it’s all about,” she noted. “I’m just going to share. This is an edit that you’ll see within the Frame.io panel and this is just a project. So, for the creators in the room, or even if you’re not a creator, this is the general desktop that you’ll see with Frame.io. I’ve got my masters, I’ve got edits, I’ve got selects and I can go through and all of my assets are here together. You see there’s graphics, there’s even scripts that I can go into.”

But she said “the best part for me … [as] a creative, is being able to kind of keep track of all the different versions” of a piece of content. She noted that the video being demonstrated was approved and Frame.io is “known for that frame- accurate review and approval comment” process. “I can even leave notes for myself,” she added.

She showed viewers that it was her own version of a rough cut and “you can see I made my own comments,” she said, noting “you can check these off [and] this really streamlines the workflow process.”

While “that’s an amazing part,” she said “the even better part is that now that Frame.io is part of the Adobe family, Premiere Pro is integrated and has a review panel,” along with After Effects.

Adobe acquired cloud video collaboration platform Frame.io in 2021. At the time, Shantanu Narayen, Adobe CEO, chairman and president, said it would help Adobe reach new customers.

“The addition of Frame.io creates an opportunity for Adobe, in conjunction with the partner ecosystem, to expand beyond video editors to a broader set of customers, teams and enterprises,” Narayen said Sept. 21 during an earnings call for Adobe’s third quarter and fiscal year (ended Sept. 3).

On July 19, Anglada encouraged creators viewing the webinar to check out the Adobe software for themselves.

Taylor noted that he got started “probably about a decade ago,” went to film school in San Francisco, graduated from San Francisco State University and “never really planned to do video production…. I kind of just took a class one time and did well, and I was like, ‘I’m going to keep doing this.’” After all, he explained, “I grew up as creative” and film production “kind of combined all those interests together.”

He went on to explain how Adobe software makes his life easier working for the Rams as a producer and dealing with “thousands of assets.”

Efficiency and speed are two requirements of his job when it comes to editing and shooting, he noted. For example, after a Sunday night prime time game, “people want to see the highlights like immediately,” he said. Especially when working with third-party partners, having to turn around video within 24 hours is common, he pointed out.

“Being able to capitalize quickly on those moments” that are key in a game is “so important” and Frame.io’s camera-to-cloud helps with a lot of that,” Anglada noted.