Data

Addressing the shortage of quality TV inventory during a crowded season such as this election year, YuMe, Inc. (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen expertise, announced today the launch of YuMe Cross-Screen Audience Guarantee, a solution that offers brands and advertisers the ability to extend the reach of their TV campaigns across PCs and mobile devices.

Quality television inventory is particularly limited this year, with political TV advertising spend set to reach $3.21 billion in 2016, according to Magna Global. YuMe Cross-Screen Audience Guarantee provides delivery across screens as brands and advertisers only pay for impressions that reach their target demographics, as measured by either Nielsen Digital Ad Ratings or comScore vCE. YuMe’s latest solution brings audience guarantees and viewability to the table in order to apply true TV-like demographic segments for partners.

YuMe Cross-Screen Audience Guarantee Features:

– Brands and advertisers now have the benefit of extending the reach of their TV campaign across digital screens, with similar assurances.
– Audience targeting helps to deliver against the same TV demographic segments (i.e. women 25-54) across online and mobile screen campaigns – mirroring the preferences of a TV media buyer.
– Viewability enhances the ability to deliver the right ads to the right audience segment.
– Using measurement by Nielsen Digital Ad Ratings and comScore’s vCE data to enable more accurate demo targeting.

“Scarcity is always an issue with TV advertising, but it’s particularly the case during an election season like this one,” said Venkat Krishnan, Senior Vice President, Product, YuMe. “We’ve addressed this problem by offering a cross-screen audience tool that creates a seamless experience, helps to provide optimum viewability and audience delivery across our list of in-network publishers. While others still rely solely on third-party, cookie-based targeting, we offer first-party audience segments.”

“While TV budgets shift towards digital, we are seeing a growing demand to ensure visibility on high impact platforms. YuMe’s significant multi-screen footprint provides the needed scale that our clients desire across all screens,” said Elizabeth Johnson, Media Planning Lead, Huge. “Having access to accurate and proprietary data targeting through YuMe Audience Segments, audience guarantees, as well as viewability is extraordinary for the industry, as advertisers continue to be challenged with finding quality video inventory at scale.”

According to eMarketer’s projections, mobile video ad spend is slated to grow 47 percent in 2016, reaching $4.08 billion.