EIDR to Explore Benefits of New APIs at Oct. 20 M&E Day

The cloud may make the delivery of new services easier than ever before, but it can still take a great deal of time (not to mention money) to develop them (while following industry best practices) in the first place.

Add in mature APIs with an already installed customer base that needs 24/7 support, and the challenges start piling up.

At the Oct. 20 Media & Entertainment Day — a live, worldwide virtual event, taking place during the all-new NAB Show New York digital experience — Richard Kroon, director of technical operations for the Entertainment ID Registry (EIDR), will offer an easier path, where by deploying API “shims” — developed on an open-source platform backed by commercial support — you don’t have to reinvent the wheel.

“For too long we’ve avoided doing certain things because they were hard; because they represented challenges that might consume our engineering budgets, and so we were willing to postpone,” said Kroon, who will present a case study on the issue in his presentation “Delivering New Services without Building New Services.” “Now a whole class of applications has opened up before us that are easy to deliver so we can focus on meeting our customers’ needs and exceeding their expectations without the previous time and budget concerns.

“Theory is nice, but there’s nothing like a read-world, practical example to prove that something is possible. The EIDR case study we’re presenting is not a manufactured marketing test case: it’s a real and useful thing that our customers have been asking for and we can now deliver more quickly and easily than ever before.”

His presentation will show how you companies can leverage APIs to for modular design and code-reuse, and perform complex tasks with a small amount of linking JavaScript. The EIDR case study will show how an integrated Reshuffle platform can deliver new APIs in a way that encourages experimentation and innovation, delivering new features supporting customer applications without disrupting the current installed customer base.

“Learn about EIDR’s innovative approach to modernizing their API, combining the flexibility to quickly add new functionality without compromising the stability of their existing API,” said Reshuffle CEO Avner Braverman.

Kroon added: “EIDR is a lean organization, so we’re always looking for ways to do more with less. Adopting open-source, standards-based tools such as Reshuffle’s API construction suite allows us to work more efficiently without the long-term risks and costs associated with proprietary vendor lock-in.”

M&E Day is sponsored by IBM Security, Microsoft Azure, Shift, Akamai, Cartesian, Chesapeake Systems, ContentArmor, Convergent Risks, Digital Nirvana, edgescan, EIDR, PK, Richey May Technology Solutions, STEGA, Synamedia and Signiant and is being produced by MESA, in cooperation with NAB Show New York, and in association with the Content Delivery & Security Association (CDSA) and the Hollywood IT Society (HITS).

For regular program updates, click here. To register, click here.

To showcase your company’s solutions and services at the Media & Entertainment Day event contact Evie Silvers at [email protected], or Garrett Finley at [email protected].