Content Community, Academics Bring Insights to ITS Localisation

Whose opinion matters more when it comes to the state of the localization industry today: the content owners reliant on the language talent, or the people training that talent?

At the Feb. 28 Innovation and Transformation Summit (ITS): Localisation attendees will get both crucial opinions via a pair of panels: “The View from the Academics – Training the Talent for Tomorrow” and “Insights from the Global Content Community.”

First up is a team of academics, who’ll examine the localization industry’s talent crunch, and detail what’s being done to address it. The changing nature of localization as machine learning becomes more widely deployed will be discussed, as they discuss how we can ensure the next generation of talent is equipped to work in the industry. Moderated by Yota Georgakopoulou, audiovisual localization consultant for Athena Consultancy, the panel will feature Jorge Diaz-Cintas, professor of translation studies at University College London; Kristijan Nikolic, lecturer at the University of Zagreb; and Agnieszka Szarkowska, audiovisual translation researcher and trainer at the University of Warsaw and AVT Masterclass.

Then in the global content community panel, content owners will reveal where they see the localization industry is going. With ever-decreasing windows, multiple versions, increasing numbers of languages and in some regions (severe) talent shortages, how are content creators and owners managing the transformation of our industry as work continues to operate on a hybrid basis?

What does the industry need to do to encourage and retain talent? How is diversity and inclusion impacting organizations and their talent pool?

Alberto de la Puente, director of worldwide localization for NBC Universal Media; Jan-Hendrik Hein, VP of media operations EMEA for A+E Networks; Vanessa Lecomte, localization operations manager for BBC Studios; Stephen Rush, VP of international postproduction for Sony Pictures; and Justin Walton, head of global content operations for ITV Studios will take the stage, with Caroline Baines, senior director of client services for MESA moderating.

MESA’s Innovation and Transformation Summit focuses exclusively on the localization business in media and entertainment and will feature subject matter experts, academics, content creators, and their service provider partners for conference sessions discussing the latest trends in software, hardware, products, and people that drive global content workflows and distribution mechanisms.

The event will be held at the Royal Garden Hotel, 2-24 Kensington High Street, London W8 4PT, as well as online in the MESAVerse, MESA’s virtual work environment for its members and communities.

To register, click here.

The Innovation and Transformation Summit: Localisation is sponsored by AppTek, Signiant, EIDR, Iyuno, Vubiquity, OOONA, and Collot Baca, and is produced by MESA, in association with the Content Localisation Council.