Gracenote, MetaBroadcast to Optimize TV Audience Measurement in UK for Barb

Metadata management specialist MetaBroadcast and Nielsen’s Gracenote have been awarded a three-year contract renewal by UK audience measurement service Barb, to operate the company’s combined content ID and genre allocation system.

Gracenote program metadata and content IDs will be delivered through the MetaBroadcast active data platform to help broaden Barb’s coverage and speed ratings reporting, the companies announced.

MetaBroadcast will use Gracenote schedule metadata and unique content identifiers to reduce timescales for accurate program identification, validation, enrichment and genre classification, as well as improve coverage and accuracy of broadcaster IDs. The inclusion of Gracenote will also allow Barb to better deduplicate content and accelerate reporting from seven days to three days after programs are first made available on linear channels or streaming services.

“MetaBroadcast is delighted to continue supporting Barb by leveraging the robust metadata management capabilities of Atlas, our cloud-based active data platform, and by now working with premier global metadata provider Gracenote to improve content ID coverage and classification,” said MetaBroadcast CEO Jamie Mackinlay. “We recognize the importance of accurate, consistent, and timely program data that allows Barb to fulfill the needs of its audience measurement customer base. We look forward to continuing our collaboration.”

Tim Cutting, chief revenue officer for Gracenote, added: “By leveraging Gracenote unique content IDs and program metadata, measurement providers can quickly identify and better understand what people are watching across different services and platforms. We look forward to working with MetaBroadcast and enabling Barb to deliver new levels of speed, accuracy, consistency, and completeness in their multi-screen audience measurement.”

Barb’s audience measurement relies on a world-class system for identifying and classifying traditional linear broadcast, catch up or streaming viewing. Using best-in-class Gracenote data as a key system input will ensure consistent program titles and genres, accurate connections between programs and episodes and linkages to broadcasters’ linear and streaming content across platforms.