YuMe, StickyADS.tv Announce Strategic Partnership (SCN)
Digital video brand ad company YuMe has announced a strategic partnership with Paris-based video exchange software provider StickyADS.tv, with YuMe’s demand side platform (DSP) YuMe for Advertisers (YFA) being integrated with StickyADS.tv’s supply side platform (SSP), the companies announced May 24. The partnership will give advertisers and agencies access to video inventory online and on mobile worldwide, opening the doors to 20 leading TV broadcasters, more than 150 private exchanges in 150 locations around the world, and 105 billion-plus monthly bid requests, YuMe added.
“After successfully launching our end-to-end programmatic video advertising platform last year, we’re pleased to announce such a pivotal strategic partnership for YFA in Europe,” said Jayant Kadambi, chairman and CEO of YuMe. “This partnership expands the ability for our clients to purchase StickyADS.tv’s premium inventory across our major markets in Europe in a number of different formats, including Outstream and mobile, to deliver video campaigns in a seamless manner across multiple screens and devices.”
Gilles Chetelat, COO and co-founder of StickyADS.tv, said the partnership helps widen his companies partner pool, bringing the number of live server-to-server demand integrations up to nearly 100.
“Through this new addition, we can now provide another premium direct demand source to our clients across the globe,” he said. “YuMe’s strategic relationships with premium advertisers, especially in the US, will drive rapid growth for our clients.”