Management

OpenText has announced that analyst firm Forrester Research has named OpenText a leader in Digital Asset Management (DAM) for Customer Experience in its new report. The report, “The Forrester Wave™: Digital Asset Management for Customer Experience, Q3 2016,” named OpenText Media Management a leader and OpenText MediaBin a strong performer. OpenText Media Management received the highest score for ‘Current Offering’ and ‘Strategy’ in the evaluation, and both OpenText Media Management and OpenText MediaBin tied for the highest score in ‘Market Presence.’

Forrester’s report looks comprehensively at the Digital Asset Management market, identifying the most significant software providers. The report states that OpenText Media Management’s capabilities complement strengths around metadata, taxonomy and business process workflow… “OpenText Media Management is best for organizations looking to deploy a robust DAM solution across the enterprise.” The report also cites OpenText MediaBin’s strengths in video, search, metadata/taxonomy and workflow.

According to the report “Along with…Media Management, MediaBin has some of the most robust enterprise customer references in this evaluation, including one client that manages 1.2 billion assets in the system.”

“In today’s digital and customer-centric world, managing digital media is a critically important part of delivering the compelling, personal and omni-channel experiences that customers demand,” said Adam Howatson, Chief Marketing Officer for OpenText. “We are proud to be recognized as a leader, which we believe validates our product strategy and company vision as we continue to provide customers with the tools they need to tackle some of the biggest challenges in digital transformation.”

As part of the OpenText Experience Suite, OpenText Media Management and OpenText MediaBin allow organizations to improve customer experiences through the efficient management and use of digital media assets. Customer-centric organizations use both OpenText Media Management and OpenText MediaBin to create highly personalized and interactive on-line experiences for customers. The OpenText Experience Suite offers a ready-made application stack to support Customer Experience Management. OpenText Media Management and OpenText MediaBin provide core infrastructure to manage digital assets and provision the Experience Suite.

The Forrester Wave uses a combination of data sources to assess the strengths and weaknesses of each solution, including vendor surveys, product demos and customer reference calls. Forrester uses primary research to develop a list of vendors that meet its criteria to be evaluated in this market and narrow the final list based on: 1) product fit; 2) customer success; and 3) Forrester client demand. Forrester then scores the vendors based on a clearly defined scale, with the weightings intended to “serve only as a starting point and encourage readers to adapt the weightings to fit their individual needs through [an] Excel-based tool.”