Okta: Consumer IAM More Important than Ever
More than two thirds of CEOs are “betting on digital transformation,” and as many as 75% of companies on the S&P 500 could be replaced in the next 15 years, thanks to “creative disruption,” according to studies from International Data Corporation (IDC) and Innosight, respectively.
To keep pace in this digital world, there’s one crucial piece of the puzzle CEOs, CMOs and CIOs need to keep their eyes on: consumer identity management, or CIAM. That’s according to a new white paper from Okta.
“As companies undertake ambitious innovation programs they must choose tools that will accelerate time to market and give them the flexibility to experiment over time,” the report reads. “Innovation is rarely a linear process, and hence agile development and a lean approach will yield the best solutions for customers in the shortest timeframe.”
That identity layer in technology stacks handles user accounts and sign-ins, and it can’t be treated as an after-thought, according to Okta. Treating CIAM as important from the start can help avoid fragmenting the user experience, and helps avoid requiring separate credentials for signing into different sites, cuts down on security risks, and avoids having user profile information in different databases.
“Done right, CIAM makes it easy to launch new customer-facing applications faster, enables a cohesive and delightful user experience across channels, ensures the security of user accounts and sensitive PII, and drives marketing ROI through better understanding of users, targeting, and personalization,” the report reads.
Okta passed along a list of core CIAM must-haves for internal marketing and security teams:
• Create a cohesive omni-channel experience for the end user.
• Have a 360-degree view of the user, creating a unified customer profile from disparate profile data sources.
• Turn anonymous users into known users, allowing sign in with an account that users know and will remember.
• Push users to use a secure password, and not a password they’ve used before.
• Screen the people who operate your service.