Management

OpenText has announced that Tarkett, supplier of flooring solutions and sports surfaces, has chosen OpenText Media Management to make its web platforms more visually engaging and improve the experience for customers. OpenText Media Management is an award winning digital asset management solution that helps organizations to create, curate, manage and provision digital media for the entire enterprise. Creative teams can easily gain greater control of valuable brand assets and deliver visually engaging experiences across multiple channels, applications and devices.

Tarkett is a global company that combined organic and external growth, acquiring 21 companies in the last 10 years. Due to this growth, and Tarkett’s philosophy of placing the customer at the heart of its strategy, the company has recently redesigned its web platforms to deliver a better customer experience. A key area of focus for Tarkett was the transformation of its Digital Asset Management platform to enable improved operational efficiency and to better meet the needs of customers.

To date, Tarkett has relied on different systems to manage descriptions, images and certifications relating to each of the several thousand products it offers, making it difficult to reuse them internationally.

After evaluating six different solutions, Tarkett selected and deployed OpenText Media Management to enable classification and contextual search of its digital resources. The solution connects natively to other collaboration tools deployed at Tarkett, which helps ensure the fast and secure transmission of large files. OpenText Media Management employs a rich and engaging user interface, and enables information to be combined to precisely detail the characteristics of each product, allowing Tarkett’s customers to benefit from a homogenous and simplified experience.

“The implementation of centralized management for our digital resources now allows us to locate them in a few minutes,” said Richard Burbaud, IT Director, Front Office Solutions at Tarkett. “Our resources are now stored exclusively in OpenText’s tools, so users are sure to get the most up-to-date versions. We also had exacting demands for the delivery timeline of the project, and the fact that it could be commissioned and deployed in less than three months was key.”

The solution is now used by a hundred employees globally, across both the marketing and sales teams. The next step will be to include further types of resources, such as video content, and to extend the use of OpenText Media Management to other departments. Tarkett intends to expand usage of the tool to more than 6,000 employees.