Management

Nuxeo has been included in a new Forrester research report that highlights market dynamics and recommendations on how users should strategize around DAM purchases. In the evaluation of best-fit DAM vendors, Nuxeo is one of only two vendors of a total of 27 analyzed that can support both enterprise and media and production use case environments.

“Most enterprise Digital Asset Management systems on the market were architected 10 or 20 years ago, before channels proliferated, customer experience became an enterprise-wide concern, and content-related marketing technologies exploded. They simply can’t meet today’s needs,” said Uri Kogan, Vice President of Product Marketing at Nuxeo. “We are changing the game for organizations looking to grow revenue, extract the most value from their content, reduce costs, and minimize risk, with a cloud-native solution that makes it easy to leverage new cloud services and integrate with anything, eliminates silos that trap content, and accelerates time to market with native workflows and automation.”

The recently-released Forrester report provides key information on the five factors that promise to disrupt the DAM market, including the impact of Cloud and the increasing popularity of PaaS and SaaS, convergence, analytics for insight into digital asset usage, integration with asset delivery platforms, and machine learning to surface metadata.

Nuxeo provides a DAM solution that is cloud native, allowing organizations to easily leverage new cloud innovations to accelerate the business and reduce costs. It can scale infinitely and connect simply with other cloud services, whether deployed in the cloud, on premises, or both.

Employing a flexible data model in an easily configurable solution allows users to extract virtually any data related to their digital assets, gaining real-time visibility to trends and opportunities in their content performance and process.

The Nuxeo Platform uses an API-first architecture allowing users to easily integrate with digital assets and metadata from any application, and can connect to other DAMs, Box, Dropbox, Google Drive, OneDrive, network drives, and desktops out of the box. A custom plugin, Nuxeo Vision, allows users to take advantage of an integration with the Google Cloud Vision or Amazon Rekognition service, providing powerful machine learning capabilities and streamlining the asset classification process for DAM systems. This flexible API architecture is also critical for future integrations, given the increase in marketing technology vendors — from 150 in 2011 to 3,500 in 2016 — with almost all of them tying into content.