New UX From Vistex Offers Closed-Loop TPx, Earns Two Best-in-Class Distinctions (SCN)
Vistex announced that the Promotion Optimization Institute has released the 2020 POI TPx Vendor Panorama.
According to POI, “The new UX is a great example of Vistex’s ability to dig deep and create what the market demands.” Joel Cartwright, Industry Principal, Consumer Products at Vistex adds, “There’s no more swivel chair for retail and foodservice manufacturers! They are now able to track and analyze, plan and forecast, and understand how their trade spend is performing – a closed-loop TPx offering.”
The application includes an enhanced UX, designed with intuitive workflows cueing the user, every step of the way. Copy functionality and editing capabilities allow the user to bundle workloads such as promotions and evaluate forecasts. The landing page dashboard serves up predictive analytics and calls out risks that can take the plan off course or lead to ineffective trade funding.