Exclusives

The winter edition of the “M&E Journal,” published by MESA and geared toward senior media and entertainment executives who oversee their companies’ digital futures, is now available online.

The 144-page publication features insights from nearly three dozen MESA members, from Ateliere Creative Technologies to Whip Media Group, with the issue’s main focus centered on the new cybersecurity and content protection challenges facing the industry.

Along with the cover section — “Risks & Rewards” — the issue offers industry insights for several crucial industry areas, including “Localization,” “Workflows and the Cloud” “Smart Content” and “Our Changing Industry.” Additionally, the “M&E Journal” also features columns from MESA’s executive leadership.

Here’s a quick look at what’s included in the “Smart Content” section:

• “Data’s Potential for Healthier Content Consumption” by Brajesh Jha, SVP, Global Head of Media, Publishing, Entertainment, Genpact. Due to the internet and an abundance of in-home entertainment options, social isolation was a mental health concern long before the pandemic hit, and after nearly two years of lockdowns and social distancing, the problem has become even worse. Media and entertainment companies, with the massive amount of viewer data they have on hand, have a unique opportunity to identify potential mental health issues, and offer help.

• “How Predictive Modeling is Changing the Content Licensing Game” by Sherry Brennan, EVP, GM, Content Licensing, Whip Media. To tackle today’s demand for content and stay competitive, entertainment organizations need more comprehensive intelligence to make better decisions, fast. Enter the Whip Media Exchange, an online rights marketplace and central hub for discovery, buying and selling content rights, one that provides enriched predictive insights to get deals done more efficiently.

• “The Power of Knowledge Graphs for Content Discovery” by Bob Kasenchak, Senior Manager, Client Solutions, and Ahren E. Lehnert, Senior Manager, Text Analytics Solutions, Synaptica. Knowledge graphs are the future of content discovery. Using smart, connected metadata, knowledge graphs improve internal and external search, offer a rich content discovery experience, and facilitate personalization and recommendations. Here we explain the basics of knowledge graphs and how they can benefit the M&E industry.

• “It’s a Data-Driven Content World” by Kurt Nipp, SVP, High Technology, Entertainment, Softtek Integration Systems. M&E companies have experienced an unprecedented acceleration of content creation, content delivery, and monetization improvements, primarily driven by the pandemic. AI-driven data analytics has led to continued improvements in personalized content, quality, usability, and device availability. These advances will sustain improvements in the M&E customer experience.

Beginning Monday, Jan. 10, look for stories from the winter edition of the “M+E Journal” every week in the “M+E Daily” newsletter.