Connections

At the March 10 Smart Content Summit in Los Angeles, Jaime Otero, VP of business development and content strategy for Whip Media, will provide insights into how a proper data-driven approach by a media and entertainment firm can lead to successful global growth.

And he’ll bring the proof with him in the form of Nick Savva, GM of Giant Pictures, a global leader in digital distribution across 50-plus VOD and streaming platforms, which is using that approach to explore this a world of smarter content licensing.

“The importance of content curation and predicting title performance can’t be overlooked in today’s media landscape,” Otero said of his breakout session. “To grow globally, Giant needed detailed information on title performance and market demand — essential to both evaluating potential interest from streaming platforms and creating compelling programming strategies that presented a strong, curated package.”

As Giant continues to grow and expand its international presence to reach more countries and platforms, the company is increasing the number of titles on its slate each month. With this growth comes a need for detailed information on title performance and market demand. This marks a crucial piece toward evaluating potential interest from streaming platforms and creates compelling programming strategies that showcase a strong, curated package of films for buyers.

The 2022 Smart Content Summit event will be held in conjunction with the EIDR Annual Participant Meeting (EIDR APM), and is presented by Whip Media. The event is produced by MESA, in association with the Smart Content Council and EIDR, with sponsorship by BeBanjo, Signiant, Qumulo, Adio, Alteon, Digital Nirvana, Slalom and Rightsline.

For regular program updates, visit the event website here.

For free virtual registration, click here.

For sponsorship opportunities, contact Evie Silvers at [email protected], or Garrett Finley at [email protected].