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At the Sept. 21 Entertainment Evolution Symposium (EES) in Los Angeles, a panel of experts will tackle one of the biggest pain points in the industry today: how exactly do we house, analyze, secure and apply insights from all this data we have access to today?

There are a multitude of avenues through which companies can collect consumer data, and it’s become much easier to collect and use that data to drive a direct-to-consumer (D2C) strategy, directly from interactions with consumers, allowing for more detailed customer segmentation and ultimately better promotion and personalized product assortment.

But while companies can acquire data in a variety of ways, are there “smart” formulas to ensure a successful and secure data journey? In the panel session “More Data = More Problems … STOP THE INSANITY!” experts will reveal what is working for their organizations and what challenges they are currently up against, with Richard Atkinson, CDSA president, Clinton Badewitz, identity and access management manager for Epic Games, and Ben Strother, a cybersecurity specialist with Fortinet, all taking part.

“Data is the new currency,” said John Jacobs field CISO, technology, for Fortinet. “Just like your precious retirement account, be mindful of how you protect and share it.”

The Entertainment Evolution Symposium (EES), the annual gathering of industry innovators and thought leaders, all discussing the use of data to effectively blend physical and digital experiences across the global entertainment ecosystem, returns as an in-person event at The Skirball Cultural Center.

Presented by the Pepperdine Graziadio Business School Institute for Entertainment, Media and Sports (IEMS) and the Hollywood IT Society (HITS), the full-day symposium will be a closed-door event for audience member participation only. The event is sponsored by Iron Mountain, Signiant, Whip Media, Atos, Fortinet, FPT Software, invenioLSI, Perforce, Vision Media, and EIDR.

To get involved with future MESA events contact [email protected].