Smart Content

Service Providers Lend Their Voices to ITS Localisation

Some of the most important players in the media and entertainment localisation space will be on hand at the 28 Feb. Innovation and Transformation Summit (ITS): Localisation event in London. And many of them will be on the stage at the same time, for the panel “The Views From the Technology Service Providers.”

As the localisation market continues to shift and evolve so too are the opportunities to service content companies around language, localisation and data.

The industry is seeing a steady stream of mergers and acquisitions, as organisations look to futureproof their businesses and establish a strong footing to cope with the burgeoning demand. And the creation of more streamlined workflows and greater use of AI, ML and voice technologies has become necessary to help service providers meet the requirements of their customers.

This closing panel session of the day will look back at the day’s agenda, talk about how the growth in demand is being met, and discuss why the creative aspect of localisation remains at the heart of the industry.

Carlo Decianti, head of sales for Plint; Sophia Klippvik, marketing manager for LinQ Media; Nicky McBride, global business development and client relationships for Iyuno; Matteo Natale, VP of global localisation for Vubiquity; and Josh Pine, chief revenue officer for XL8, will all discuss the most pressing issues of today for service providers.

Earlier in the program, attendees will also hear from Dr. Volker Steinbiss, managing director for AI language technology solutions firm AppTek GmbH, in the presentation “Will Machines Take Over?”

In this session attendees will hear from those at the forefront of AI and machine learning, covering how the technology is evolving, and what can be expected next. How will the role of the subtitler or voice actor change and how can technology be used to help humans have more time to do what they do best (be creative)?

MESA’s Innovation and Transformation Summit focuses exclusively on the localisation business in media and entertainment and will feature subject matter experts, academics, content creators, and their service provider partners for conference sessions discussing the latest trends in software, hardware, products, and people that drive global content workflows and distribution mechanisms.

The event will be held at the Royal Garden Hotel, 2-24 Kensington High Street, London W8 4PT, as well as online in the MESAVerse, MESA’s virtual work environment for its members and communities. To register, click here.

The Innovation and Transformation Summit: Localisation is sponsored by AppTek, Signiant, EIDR, Iyuno, LinQ Media Group, Vubiquity, OOONA, XL8, and Collot Baca, and is produced by MESA, in association with the Content Localisation Council.