Connections

The spring edition of the “M&E Journal,” published by MESA and geared toward senior media and entertainment executives who oversee their companies’ digital futures, is now available online.

The 152-page publication features insights from more than two dozen MESA members, from Alteon to Wasabi Technologies, with the issue’s main focus centered on how automation is impacting every corner of the media and entertainment business.

Along with the cover section — “The Future is Automated” — the issue offers industry insights for several crucial industry areas, including “Workflows and the Cloud,” “Smart Content,” and “Security Solutions.” Additionally, the “M&E Journal” also features columns from MESA’s executive leadership.

Here’s a quick look at what’s included in the “Smart Content” section:

• “From Science Fiction to Reality” by Island Pitch’s Jonathan de Armas. This article explores the potential of generative AI to revolutionize the media and entertainment industry, blurring the lines between human creativity and machine intelligence. By viewing AI as an exoskeleton, we can unlock new levels of innovation and collaboration, enhancing storytelling, optimizing workflow management, and improving security and compliance. The future of media and entertainment depends on the early adoption and effective integration of these AI-powered tools.

• “Automating a Unified Metadata Repository” by MetaBroadcast’s Peggy Dau. Automation is a key component of the media industry’s use of digital workflows, particularly those in the cloud. Processes are being automated at every step of the supply chain.

Whether in post-production or content distribution, automation and orchestration of data workflows create operational efficiencies.

Video delivery providers still require greater automation in processing and managing the metadata that is crucial for their efforts to manage, promote, monetize, and deliver video content.

• “Making Generative AI — Like ChatGPT — Work for Media and Entertainment” by Veritone’s Sean King. The media and entertainment industry has always pushed the boundaries of human creativity. Now, as the public is becoming more aware and curious about generative AI and specifically ChatGPT, it’s time to discover how this technology can automate workflows and enhance human capabilities, especially in film, broadcasting and sports.

• “Generative AI Meets Multi-model AI for Video-Based Content Classification at Scale” by Spherex’s Pranav Joshi and Todd Landfried. Today, humans are central in screening video content for localization. Spherex AI not only automates the detection, interpretation, and classification of objectionable content, but it also processes videos at scale.

This article discusses how Spherex turned a cultural playbook into a regulatory platform, opening borders for content.

• “Transforming the Future of Work” by XL8’s Tim YH Jung. From cost-efficiency and scalability to increased speed, the impact of AI on the workforce is undeniable. AI impacts how we work, and its continued advancement will shape new use cases. Get ready to learn how AI is shaping the future of work and transforming media and entertainment localization.

• “Leveraging the Power of Cloud in the Media Content Supply Chain” by Genpact’s Brajesh Jha. An overview of how cloud-based virtual production, distribution, and monetization can address both economic and competitive challenges, including higher demand for original and live content, high inflation, and lack of highly skilled resources.

Plus, how it lays the foundation to leverage AI, ML and data analytics to enhance workflows and improve ROI.

Beginning Monday, June 26, look for stories from the spring edition of the “M+E Journal” every week in the “M+E Daily” newsletter.