Marketing

Customers can now securely send money with Venmo in a physical Hallmark card, offering a new, unique and convenient way of gifting to friends and family. By bringing together Hallmark’s legacy of caring and Venmo’s social, secure and simple payments, the two brands are transforming the gift giving experience.

More than three quarters (78%) of Venmo customers regularly use Venmo to send money as a gift to their friends and family.1 Hallmark + Venmo Cards make it possible for customers to give a physical card with money through Venmo, providing customers with a singular option for their gifting needs. Hallmark + Venmo Cards also add extra peace of mind and convenience for customers, removing the worry of lost cash or checks.

“Our new collaboration with Venmo represents an innovative new way to let someone know you’re thinking of them with simple, secure and seamless cash gifting,” said Darren Abbott, Hallmark’s Senior Vice President of Global Product Development and Innovation. “Gifting trends are constantly evolving, and we want to stay at the forefront of what consumers need to share thoughtful and unique gifts with the ones they love.”

Gift givers can let the recipient choose exactly what they want with a Hallmark + Venmo Card, making it an easy way to send the perfect gift every time. Special moments are turned into rewarding celebrations by sharing a heartfelt message, and a little money, too.

“The Venmo community has consistently turned to the platform to surprise and delight one another with gifts of money, whether it’s treating a friend their morning coffee, celebrating a birthday, or a random gift of kindness,” said Erika Sanchez, Vice President and General Manager at Venmo. “Collaborating with Hallmark not only brings Venmo into the physical gifting space, but also helps connect generations accustomed to giving physical greeting cards with cash to younger generations who are used to having everything digital – like a grandparent sending a birthday gift to their grandchild or a family celebrating a recent graduation.”

Customers will be able to select a card from the new line celebrating a range of occasions – like Birthday, Wedding, Holiday and more – scan the unique QR code inside each card, choose the amount they want to give, and hand write a personalized message. When the recipient opens the card, they scan the QR code to access the gifted amount in their own Venmo account – a gift they can truly customize for themselves. Plus, only a gift giver’s intended recipient will be able to access the money sent in a Hallmark + Venmo Card by scanning the QR code on receipt and adding it to their Venmo account.